Because of increased competition during the ___________ era, firms put new effort into winning customers.

Question

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During the sales era (1920s-1940s), there was increased competition and a focus on personal selling and advertising to win customers. This was a shift from the production era (late 1800s-1920s) where companies focused on efficient production and the simple trade era (pre-1800s) where goods were mainly exchanged without much marketing effort. The marketing company and marketing department eras came later, with even stronger emphasis on customer needs and market-oriented strategies.

Because of Increased Competition During the ___________ Era, Firms Put