The "marketing concept" says that a business firm should:

Question

Quizplus · Accepted Answer

The marketing concept dictates that the primary focus of a business should be meeting the needs and wants of its customers while also generating profits. Option A is incorrect because profitability is a necessary consideration. Option C is incorrect because simply selling products at the lowest cost is not sustainable if they do not meet customer needs or generate profit. Option D is incorrect because while developing new products is important, it is not the sole focus of the marketing concept. Option E is incorrect because while advertising and selling are important components of marketing, they are not the only priorities.

The "Marketing Concept" Says That a Business Firm Should