Kim is interested in what physical qualities people most desire in their prospective partners. She begins by interviewing married individuals, asking them what physical qualities most attracted them to their current partner. She then visits a bar and observes the physical qualities of those who leave with each other. Finally, she examines the personal ads in a local newspaper, noting the physical qualities that are most often mentioned in these ads. In her investigation of interpersonal attraction, Kim is employing
A) experimental methodology.
B) methodological pluralism.
C) theoretical ecumenism.
D) an interdisciplinary approach.

Question

Quizplus · Accepted Answer

Kim is using methodological pluralism, which involves using multiple research methods in order to gain a more comprehensive understanding of a phenomenon. She is not solely relying on one type of research method or theory, but rather using a variety of approaches in her investigation of interpersonal attraction.

Kim Is Interested in What Physical Qualities People Most Desire