The board of directors of Synergie Incorporation discussed a few goals for the new fiscal year.The chief goals included maximizing total sales revenue and improving the overall market position of the firm.These goals are categorized as:

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Maximizing total sales revenue and improving the overall market position are offensive goals, as they involve competing aggressively and taking a proactive stance in the marketplace. Defensive goals are focused on protecting existing market share, guerrilla goals involve unconventional marketing tactics, and niche goals centre on identifying and serving a specific segment of the market.

The Board of Directors of Synergie Incorporation Discussed a Few