RUV Bank,an American bank,has branches across 22 nations.Each branch has a well-organized team of highly skilled employees.The banking corporation coordinates all its activities by holding important meetings and conference calls.The bank has also been successful in conducting global performance reviews and implementing global compensation plans.Which of the following internal factors that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies has been illustrated in this scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates "Management processes" as the bank coordinates activities through meetings, conference calls, performance reviews, and compensation plans, which are all part of management processes.

RUV Bank,an American Bank,has Branches Across 22 Nations