Global marketing research:

Question

Quizplus · Accepted Answer

Global marketing research is useful in determining whether there is an unsatisfied need for a new product. It can provide insights into the behaviors and preferences of the target audience and help to identify gaps in the market that a company can capitalize on.

Answer: B and C are incorrect. 
 Global marketing research can be used by companies entering developing countries, and it is not typically used to determine supply chain dynamics.

Answer: D is incorrect. 
 while vertical and horizontal integration may be important considerations in global marketing strategy, they are not the primary focus of global marketing research.

Global Marketing Research