In the context of the inseparability characteristic of a service,which of the following explains why a marketer is mainly concerned with the creation of time and place utility?

Question

Quizplus · Accepted Answer

The inseparability of services means that they are often produced and consumed simultaneously. Therefore, a marketer's main concern is to ensure that the service is available at the right time and in the right place to the customer. This creates time and place utility which ensures that the service is available when and where the customer wants it.

In the Context of the Inseparability Characteristic of a Service,which