Zokoi Entertainment Ltd. ,an international multiplex corporation,charges different prices for movie tickets on different days.The tickets are priced relatively lower on week days and are more expensive on weekends as they expect more crowds during the weekends.This implies that the corporation uses an _____ strategy.

Question

Quizplus · Accepted Answer

The corporation is using an off-peak pricing strategy where the prices are lower on weekdays and higher on weekends to encourage more people to come during off-peak days.