Grassmeadow Inc. ,a hospitality management firm,considered as many as thirty candidates for each housekeeping or front-desk position in its organization.It clearly defined the skills the service person must bring to the job as well.On which of the following critical components of internal marketing was Grassmeadow Inc.focusing?

Question

Quizplus · Accepted Answer

Grassmeadow Inc. was focusing on the careful selection process in hiring frontline employees as a critical component of internal marketing to ensure that only the best candidates were chosen for the service positions.