Matrixautos,an automobile rental unit,rents its cars at $499 rather than $500 to encourage its consumers to think of its services as less expensive.This is an example of _____.

Name: Matrixautos,an automobile rental unit,rents its cars at $499 rather than $500 to encourage its consumers to think of its services as less expensive.This is an example of _____.
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Question

Quizplus · Accepted Answer

This is an example of odd-even pricing, where the price is set just below a round number to create the perception of a more affordable price.

Matrixautos,an Automobile Rental Unit,rents Its Cars at $499 Rather Than