Which of the following is defined as a cost-oriented pricing approach that involves adding a percentage to an invoice price in order to determine a final selling price?
A)Odd-even pricing
B)Markup pricing
C)Predatory pricing
D)Bundle pricing

Question

Quizplus · Accepted Answer

Markup pricing is a cost-oriented pricing approach that involves adding a percentage to an invoice price in order to determine a final selling price. Odd-even pricing involves setting prices at odd or even numbers to create a perception of a better deal, predatory pricing involves setting very low prices to drive competitors out of business, and bundle pricing involves offering several products or services for a lower combined price.

Which of the Following Is Defined as a Cost-Oriented Pricing