Which of the following provides valuable information about what a target market thinks about a product and what it is worth to them?
A)Slotting preference
B)Promotional discounting
C)Value substitution
D)Price elasticity

Question

Quizplus · Accepted Answer

Price elasticity measures how responsive a target market is to changes in the price of a product. By analyzing price elasticity, a company can gain insights into what a target market thinks about a product and how much it is worth to them. This information can help the company make decisions about pricing and product positioning to maximize profits. Slotting preference, promotional discounting, and value substitution may all provide some insights into a target market's preferences and behavior, but they do not provide as direct or actionable information about a product's perceived value as price elasticity does.

Which of the Following Provides Valuable Information About What a Target