Curexa,a popular health food store,obtains over 50 percent of the goods it sells in its retail stores from wholesalers that it partially or wholly owns.In this case,Curexa is participating in a _____ vertical marketing system.

Question

Quizplus · Accepted Answer

In a corporate VMS, a single entity controls the entire distribution channel, from production to retail. Therefore, as Curexa wholly or partially owns the wholesalers from which it obtains over 50% of its goods, it is participating in a corporate VMS.

Curexa,a Popular Health Food Store,obtains Over 50 Percent of the Goods