_____ is the purchase by wholesalers or retailers of channel members above them.

Name: _____ is the purchase by wholesalers or retailers of channel members above them.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Backward integration refers to a strategy where a company acquires or merges with a supplier, manufacturer or distributor at an earlier stage of the supply chain to gain more control and improve efficiency. Therefore, the purchase by wholesalers or retailers of channel members above them is an example of backward integration.

_____ Is the Purchase by Wholesalers or Retailers of Channel