Ariston Inc.manufactures a wide range of personal care products.Its method of sales forecasting involves conducting detailed surveys of retailers who stock the company's products toward the end of a fiscal year.The aim of this survey is to estimate the quantity of Ariston's products the retailers are likely to order in the next fiscal year.Which of the following approaches of sales forecasting is Ariston using?

Question

Quizplus · Accepted Answer

Ariston Inc. is using the customer expectations method of sales forecasting, as it involves surveying retailers to estimate their demand for the next fiscal year.