Which of the following statements regarding the strategic goals of marketing communications is most accurate?
A) Marketing communications designed to create awareness are especially important for existing products rather than new products.
B) Unlike producers,retail stores and other organizations do not use communications to build positive images.
C) An important goal of marketing communications is to build a relationship with the organization's channel members.
D) It costs far more to retain an existing customer than to attract a new customer.
Correct Answer:
Verified
Q12: _ is a form of direct marketing.
A)Personal
Q13: _ is a paid form of nonpersonal
Q14: Which of the following strategic goals of
Q15: Marketers who seek to accomplish the strategic
Q16: When retailers feature brands in their advertisements
Q18: Which of the following products is most
Q19: Kinglinks,a cereal manufacturer,wants to promote its new
Q20: Marketers who seek to accomplish the strategic
Q21: The reinforcement of unfavorable ethnic or racial
Q22: In the context of marketing communications,which of
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