If the product of a firm is a new complex technology that requires a great deal of explanation,the promotional mix will likely focus heavily on _____ so that potential buyers can have their questions answered.

Question

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Personal selling would be the most effective promotional mix in this scenario as it allows for direct communication and explanation to potential buyers. It also allows for the salesperson to answer any questions or concerns the buyer may have. Public relations, sales promotion, and advertising may be used in conjunction with personal selling, but personal selling would likely be the primary focus.

If the Product of a Firm Is a New Complex