Aster Inc.has developed a new digital three-tier food steamer.Though the product comes with a self-explanatory manual,the controls and the operation of the appliance have to be explained to the customer on a one-to-one basis,in great detail.Which of the following elements of the promotional mix is Aster Inc.most likely to rely on to sell its products?

Question

Quizplus · Accepted Answer

Personal selling is the most effective element of the promotional mix when it comes to explaining and demonstrating complex products such as the digital three-tier food steamer. It allows the salesperson to interact with the customer and address any concerns or questions they may have, ultimately leading to a more informed purchase decision.

Aster IncHas Developed a New Digital Three-Tier Food Steamer