From a marketing management perspective,_____ is an important nonpersonal strategic device for maintaining a competitive advantage in a marketplace.

Question

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Advertising is a nonpersonal communication method that reaches a large audience through various media such as television, radio, print, outdoor, and digital platforms. It enables companies to create brand awareness, persuade customers to buy their products or services, and build a positive image in the marketplace. Advertising also helps to differentiate a company's offering from its competitors and maintain a competitive advantage. While direct marketing, personal selling, and telemarketing are also effective marketing tools, they are more personalized and one-to-one in nature, whereas advertising has a broader reach.

From a Marketing Management Perspective,_____ Is an Important Nonpersonal Strategic