Which of the following is an ethical and legal concern associated with direct marketing communications?

Question

Quizplus · Accepted Answer

Using consumer database information without consumers' authorization is both an ethical and legal concern, as it violates individuals' privacy rights and could also fall under deceptive marketing practices. It is important for companies to obtain consent and clearly disclose how the information will be used.

Option A refers to a retail practice and is not directly related to direct marketing communications. Option C refers to reinforcing stereotypes, which is an ethical concern but not specifically related to direct marketing. Option D refers to using economic power for favorable publicity, which is also an ethical concern but not directly related to direct marketing communications.

Which of the Following Is an Ethical and Legal Concern