Which of the following methods of determining the advertising budget views advertising as a function of sales,rather than sales as a function of advertising?

Question

Quizplus · Accepted Answer

The per-unit expenditure approach views advertising as a function of sales by allocating a fixed amount of money for advertising per unit sold, implying that the budget is determined based on expected or past sales figures rather than viewing advertising as a driver for sales increases.

Which of the Following Methods of Determining the Advertising Budget