In terms of the advertising communication process,translating a product idea or marketing message into an effective ad is called:

Name: In terms of the advertising communication process,translating a product idea or marketing message into an effective ad is called:
Brand: Quizplus
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Quizplus · Accepted Answer

Encoding is the process of translating a product idea or marketing message into an effective ad. It involves the use of symbols, words, or images to communicate the message to the target audience.

In Terms of the Advertising Communication Process,translating a Product Idea