As Ted strolls through the city mall,a market researcher stops him and asks him to list the brands of candy bars that come to his mind in the first 30 seconds.Ted is then given a few advertising slogans and is asked to match them to their respective candy bar brands.In this scenario,which of the following is being used by the market researcher to evaluate specific advertising effectiveness?

Question

Quizplus · Accepted Answer

The market researcher is using awareness as a measure to evaluate specific advertising effectiveness by assessing the brands of candy bars that come to Ted's mind spontaneously. This method helps in understanding the recall value of the brands, which is a direct indicator of advertising effectiveness.

As Ted Strolls Through the City Mall,a Market Researcher Stops