Wardetox Inc. ,a wardrobe manufacturing company,has a huge clientele base in the southern region of a country named Berlinia.Based on excellent customer feedback,it wants to expand its base to the other regions of the country.In this scenario,Wardetox is most likely using the _____ growth strategy.

Question

Quizplus · Accepted Answer

Market development involves expanding into new geographical markets with existing products. In this scenario, Wardetox wants to expand its customer base to other regions of the country, indicating a market development strategy.