Marked Technologies Inc.has an idea for a new airplane rudder.After extensive research,it realizes that it lacks the resources needed to develop the rudder and enters into a long-term partnership with Z-High Airlines.Z-High Airlines was on the lookout for a new rudder design to be used in its commercial passenger jets.In this scenario,the relationship between Marked Technologies and Z-High Airlines is an example of a(n)_____.
A)intrapreneurial venture
B)franchise
C)acquisition
D)strategic alliance

Question

Quizplus · Accepted Answer

The scenario describes a strategic alliance between Marked Technologies and Z-High Airlines, as they have entered into a long-term partnership to develop a new airplane rudder. A strategic alliance is a cooperative agreement between two or more firms to pursue a specific project or to achieve a mutually beneficial goal.