The full set of products offered for sale by an organization is called a firm's _____.

Question

Quizplus · Accepted Answer

A firm's product mix refers to the complete range of products that the firm offers for sale. It includes all product lines and individual products. Choices A, C, and D all refer to subsets of the product mix: a product family is a group of products within a product line that share certain characteristics, a product line is a group of products that are similar in some way, and a product category is a broader grouping of products based on the needs they satisfy.

The Full Set of Products Offered for Sale by an Organization