Fresh-Cola Inc

Fresh-Cola Inc.is a manufacturer of carbonated drinks that packages its products in bottles,cans,and 12-pack cartons.A standard 12-pack carton of these drinks can neither fit conveniently in the standard-size refrigerator shelf nor can the drinks be easily dispensed from the carton.Fresh-Cola introduces a new design called "the refrigerator pack." The refrigerator pack is designed to fit easily on a standard refrigerator shelf and dispenses one can at a time.With its new refrigerator pack,Fresh-Cola:

A) has failed to consider its consumers' needs in making its packaging decisions.
B) is using packaging as a part of its product differentiation strategy.
C) is using a brand extension strategy for market development.
D) is implementing a cost leadership strategy in the market for carbonated drinks.