World Explorer Cruises advertises that it sells "Cruises for your mind,body,and soul.Even better,it comes in a pint-sized budget!" What kind of segmentation is the cruise line using?

Question

Quizplus · Accepted Answer

The cruise line is using benefit segmentation by targeting consumers who are looking for a holistic experience for their mind, body, and soul, and advertising that it can be obtained within a small budget.

World Explorer Cruises Advertises That It Sells "Cruises for Your