Vet Meds is the pharmaceutical branch of a large medical research center for animals.Vet Meds often conducts surveys at veterinary hospitals and private vet clinics to identify potential areas for improvisation and growth.The company noted that many domestic pet owners reported finding it extremely difficult to give their dogs oral medication owing to the bitter taste of the medicines,which remained even when the medicines were mixed with food.In response to this finding,Vet Meds released oral medicines for dogs which came in various meat flavors.Which of the following segmentation approaches is used by Vet Meds to satisfy consumer needs?

Question

Quizplus · Accepted Answer

Benefit segmentation involves identifying and targeting the specific benefits that customers seek from a product or service. In this case, Vet Meds identified that pet owners were struggling to give their dogs oral medication due to the bitter taste, and responded by creating meat-flavored medicines. This approach is focused on meeting the specific benefit that customers were seeking, making it an example of benefit segmentation.

Vet Meds Is the Pharmaceutical Branch of a Large Medical