Altron Herbals is trying to market a new sunscreen lotion.In order to identify its target market segment,it has prepared a questionnaire that asks potential consumers about their lifestyles,especially their activities,interests,and opinions.Based on their answers,consumers will be grouped into separate categories.Which of the following market segmentation approaches has Altron used in this scenario?

Question

Quizplus · Accepted Answer

Altron Herbals is using psychographic segmentation by collecting information about potential consumers' lifestyles, attitudes, interests, and opinions to group them into separate categories. This approach identifies consumers based on their personality, values, beliefs, and behavior, and is commonly used for products that are related to personal care, such as sunscreen lotion. A priori segmentation refers to grouping consumers based on predetermined categories, social segmentation considers social factors such as income, education, and occupation, and geographic segmentation divides consumers based on their location or region.

Altron Herbals Is Trying to Market a New Sunscreen Lotion