The Hector & Gable Corporation conducted a research study and found that vacuum brick packs of coffee sell much better in the urban uptown than coffee that is canned.As a result,Hector & Gable repackaged their Danver brand of coffee for the urban uptown and developed an advertising campaign to market it to the region.Sales of Danver coffee in this region were found to have increased by 32 percent.In this example,Hector & Gable used _____ segmentation to market its coffee.

Question

Quizplus · Accepted Answer

Hector & Gable used geodemographic segmentation to market its coffee by analyzing the characteristics and preferences of the urban uptown region and tailoring their product and advertising campaign to meet the specific needs of that demographic.

The Hector & Gable Corporation Conducted a Research Study and Found