Signs and Sales Inc.makes neon signs.Its CEO recently attended a trade show where he examined the new Neon Pilot 5.0,a machine that allows you to create three-dimensional computer-generated designs,feed the designs into a machine with neon tubing,and have the neon extruded in almost any shape imaginable.He believes this machine will increase his company's output by at least 30 percent and reduce its wastage by at least 50 percent.The CEO then consults a large number of decision makers within the company to arrive at a decision.If the company was formerly doing most of this work by hand,then the purchase of a Neon Pilot 5.0 would be an example of a _____.

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The CEO's decision to purchase a new Neon Pilot 5.0 machine, which is a completely new technology that the company hasn't used before, is an example of a new task purchase. The CEO has consulted with a large number of decision-makers within the company, which indicates that the purchase decision is significant and will likely require a considerable amount of effort and evaluation.