Which of the following statements is true of the marketing concept?
A)It emphasizes that profitable marketing begins with the discovery and understanding of consumer needs.
B)It emphasizes that profitable marketing begins with the development of a marketing mix to satisfy consumer needs.
C)An understanding of consumers and their needs and purchasing behavior is incidental to successful marketing.
D)Every theory of consumer behavior completely explains why consumers behave as they do.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes that the starting point for profitable marketing is the discovery and understanding of consumer needs. It is customer-centric and oriented towards creating value for customers. B is incorrect because developing a marketing mix is a subsequent step that comes after understanding consumer needs. C is incorrect because understanding consumers and their needs is crucial for successful marketing. D is incorrect because no theory can completely explain consumer behavior.

Which of the Following Statements Is True of the Marketing