Irene considers herself an expert on gourmet cuisine,and she has dined at many of the finest restaurants in the United States.On a recent trip to New Orleans,she refused to eat at a restaurant that was reported to have some of the best Cajun food because she thought the décor was tacky and outdated.Which situational influence explains Irene's refusal to eat at the restaurant?

Question

Quizplus · Accepted Answer

Physical features refer to the tangible aspects of a product or service, such as its appearance, design, or packaging. In this case, Irene's decision not to eat at the restaurant was influenced by her negative perception of the décor, which is a physical feature of the environment. The other options (marketing mix, task features, reference groups) do not apply to this specific situation.

Irene Considers Herself an Expert on Gourmet Cuisine,and She Has