Mary hears from a friend that green tea can provide extensive health benefits.On her way to work,she sees a billboard advertising the newest brand of green tea by Mildone.Later that day,at the supermarket,Mary sees a promotional offer on Mildone's green tea and decides to try out this brand to see whether green tea really has the benefits its users advocate.Which of the following statements is true with regard to this scenario?

Question

Quizplus · Accepted Answer

Mary was influenced by three types of influences in her purchase decision - group influence (hearing from a friend), marketing influence (seeing the billboard and promotion at the supermarket), and situational influence (being at the supermarket and seeing the promotional offer). Therefore, option B is the correct answer. Option A is incorrect because Mary was influenced by marketing efforts. Option C is incorrect because viewing the billboard was only one of the many influences on Mary's purchase decision. Option D is incorrect because Mary's experience showed that her level of product knowledge about green tea changed as a result of the marketing messages she received.

Mary Hears from a Friend That Green Tea Can Provide