Kevin regularly buys bread from the neighborhood grocery store.He is not brand conscious and generally buys whichever brand the store has in stock.Kevin most likely views the routine purchase of bread as a(n)_____.
A)low-involvement purchase
B)new product purchase
C)extensive decision-making process
D)limited decision-making process

Question

Quizplus · Accepted Answer

Kevin's behavior suggests that he doesn't put a lot of thought or consideration into buying bread, indicating that this is a low-involvement purchase.

Kevin Regularly Buys Bread from the Neighborhood Grocery Store