Karen wants a new laptop.She has looked at several brands and done enough research to finally narrow down her options to two models that have all the specifications she wants and fall within her budget as well.Karen is currently in which of the following stages of the consumer decision-making process?

Question

Quizplus · Accepted Answer

Karen is in the alternative evaluation stage where she has narrowed down her options after researching several brands and evaluating them based on her criteria. She has not yet made the purchase decision, which is the next stage in the consumer decision-making process.

Karen Wants a New Laptop