Warner Implants,a pioneer in the industry for medical implants,launched a revolutionary cardiac implant in the year 2000.As part of its promotional strategy,the marketing team at Warner Implants conducted individual discussions with a few customers.These discussions were aimed at understanding the meaning its implants brought to the lives of the customers.This scenario best illustrates the use of _____ as a mode of research.

Question

Quizplus · Accepted Answer

Long interviews, also known as in-depth interviews, involve one-on-one conversations with individuals to gain a deep understanding of their thoughts, feelings, and behaviors. In this scenario, the marketing team at Warner Implants conducted individual discussions with customers to understand the meaning their implants brought to their lives. Therefore, the best choice is long interviews (D).

Warner Implants,a Pioneer in the Industry for Medical Implants,launched a Revolutionary