The marketing team at Shine Inc.is conducting research to determine why its perfume sales have dropped suddenly and drastically.The marketing manager,Adriano,is wondering if the drop in sales is a result of a recent and controversial newspaper article about the company's use of animal fat in its perfumes.He sends out a questionnaire by e-mail to Shine Inc.'s wide customer base to gather relevant information.Which of the following types of research methods is Adriano using in this scenario?

Question

Quizplus · Accepted Answer

Adriano is using survey research by sending out a questionnaire to gather information from Shine Inc.'s wide customer base. This type of research method is commonly used to collect data through a series of pre-determined questions that are sent out to a large number of people.

The Marketing Team at Shine Inc