India Apparel Inc.is a popular clothing manufacturer in India.It intends to introduce its clothing line in the United States.However,before it does so on a large scale,it releases a portion of its line in two select clothing retail stores in the United States.India Apparel Inc.aims to sell the products on this small-scale basis to estimate consumer acceptance and competitive retaliation before deciding whether its products will work in the American market.This approach to marketing a product is called _____.

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The approach described in the scenario is called test marketing, where a product is introduced on a small scale to assess consumer acceptance and competitive response before launching it on a larger scale. Internal marketing refers to promoting the company's values and goals within the organization, while digital marketing involves promoting products or services through digital channels. Social marketing is a form of marketing that promotes social causes or behaviors. None of these concepts apply to the scenario described.