According to the General Electric Portfolio Model,strategic business units (SBUs)that are high in both industry attractiveness and business strength are included in the _____.
A)yellow zone
B)blue zone
C)green zone
D)red zone

Question

Quizplus · Accepted Answer

The General Electric Portfolio Model includes four zones: the green zone for SBUs with high business strength and high industry attractiveness, the yellow zone for SBUs with medium business strength and industry attractiveness, the blue zone for SBUs with high business strength but low industry attractiveness, and the red zone for SBUs with low business strength and low industry attractiveness. Therefore, the best choice is C because high industry attractiveness and business strength are included in the green zone.

According to the General Electric Portfolio Model,strategic Business Units (SBUs)that