Emergo International Company conducts market research to find out the interests and needs of its customers.Based on the research reports,the organization devises plans to meet the customers' needs and wants and manufactures products that are useful to them.Identify the marketing concept that Emergo International Company has adopted.

Question

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The Emergo International Company has adopted a market orientation concept where they conduct market research to understand customer needs and wants and then develop plans and manufacture products to meet those needs. This approach is customer-centric and focuses on understanding and satisfying customer demands.

Emergo International Company Conducts Market Research to Find Out the Interests