Midas Corporation is a sporting goods manufacturer.Most of its energies and resources are devoted to manufacturing and selling a line of sports shoes that has been a reasonable hit in the past.The company rarely undertakes any marketing research studies to assess consumer wants and needs and seldom devises new advertising or promotional strategies.Midas Corporation is exhibiting _____.

Question

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Midas Corporation is exhibiting a production orientation, which means the company is mainly focused on producing and selling its products rather than researching and understanding consumer needs and wants. The company does not prioritize marketing research or new advertising strategies, which are crucial elements of a market or customer-oriented approach.

Midas Corporation Is a Sporting Goods Manufacturer