In determining its mission statement,an organization must:
A)look at the business from the inside,from the point of view of the employee and the management.
B)ensure that the name of the product or service it is producing is an essential part of its name.
C)reflect a market-driven approach by targeting a broad class of needs that it is seeking to satisfy.
D)state the mission in terms of serving a generic group of clients or customers and meeting generic,not specific,needs.

Question

Quizplus · Accepted Answer

A mission statement should reflect the market-driven approach of the organization and target a broad class of needs that it seeks to satisfy. It should focus on the purpose and identity of the organization in terms of the value it provides to its customers. A mission statement that is too generic or focused on the internal point of view may not be effective in guiding the organization's strategy and decision-making. The name of the product or service may be included in the mission statement but it is not essential.

In Determining Its Mission Statement,an Organization Must