Winter Head is a firm that manufactures woolen blankets.The manufacturer claims that its blankets are made from the softest wool and are so finely stitched that consumers want to include them in their inheritance.The company is proud of its product quality and formulates its mission statement based on it.What is potentially wrong with such a mission statement?

Question

Quizplus · Accepted Answer

The potential problem with the mission statement is that it focuses solely on the product quality and does not consider the needs and wants of the market or customers. It is important for a company to have a customer-oriented mission statement that addresses the needs and expectations of the target market. Focusing solely on product quality may not be sufficient to meet the needs of the market and may limit the company's growth and profitability.

Winter Head Is a Firm That Manufactures Woolen Blankets