Hilton Brews is a company producing instant mixes for all kinds of beverages.It notices that the market for tea has risen due to its potential health benefits.Therefore,Hilton Brews introduces a new line of organically grown and processed teas like green tea or tea with various herb extracts and additional antioxidants.Which of the following organizational growth strategies has been used by Hilton Brews?

Question

Quizplus · Accepted Answer

Hilton Brews has introduced a new line of organically grown and processed teas, which is a form of product development. They are leveraging the potential health benefits of tea to create new offerings for their customers. This strategy does not involve expanding into new markets or diversifying their product range, as they are still within the beverage industry and have not created a completely new product category.

Hilton Brews Is a Company Producing Instant Mixes for All