A diversification strategy involves:
A)marketing new products to an existing customer base.
B)seeking new customers for existing products.
C)increasing the sale of present products to present customers.
D)seeking new products for customers not currently being served.

Question

Quizplus · Accepted Answer

Diversification strategy involves seeking new products for customers not currently being served. This means expanding the product line or entering into new markets that have not yet been targeted. A and B refer to market penetration strategies, while C refers to increasing market share through existing products.

A Diversification Strategy Involves