Using a competitive advantage strategy based on _____,a firm seeks to be unique in its industry or market segment along particular dimensions that the customers value.
A)market penetration
B)cost leadership
C)market development
D)product differentiation

Question

Quizplus · Accepted Answer

Product differentiation is a strategy in which a firm focuses on offering unique features or characteristics that distinguish it from its competitors and are valued by customers. This can be achieved through design, technology, quality, customer service, or other dimensions that set the firm apart in the marketplace. By leveraging its distinctive attributes, the firm can attract and retain customers who are willing to pay a premium for its products or services and build a sustainable competitive advantage.

Using a Competitive Advantage Strategy Based on _____,A Firm Seeks