Healthline is a brand of incontinence products.Healthline products sell for $5 less than its rival brand,Depends.According to Michael Porter's model,Healthline is most likely using a _____ strategy to market its products.

Question

Quizplus · Accepted Answer

Healthline's strategy of selling its products for $5 less than its rival brand suggests that the company is emphasizing cost reduction and offering a lower price point to attract customers. This is consistent with a cost leadership strategy, which aims to achieve a competitive advantage by offering products or services at the lowest costs in the industry.

Healthline Is a Brand of Incontinence Products