If a firm chooses to succeed by building long-term relationships with its customers by offering either best price,best product,or best service,it implies that the firm's organizational strategy is:
A)based on competitive parity.
B)based on value.
C)based on products and markets.
D)based on selling.

Question

Quizplus · Accepted Answer

The firm's organizational strategy is based on value, as it focuses on building long-term relationships with customers by offering either the best price, best product, or best service. This implies that the firm is aiming to provide superior value to its customers, which is a key pillar of a value-based strategy. A competitive parity strategy would focus on matching competitors in terms of price or quality, rather than offering superior value. A product and market strategy would focus on developing and marketing specific products and services, while a selling strategy would be focused on sales and distribution rather than customer relationships.

If a Firm Chooses to Succeed by Building Long-Term Relationships